Y’all know “Virginia is for lovers,” right? Launched in 1969, “Virginia is for lovers” is one of the most brilliant tourism slogans EVER. The Virginia Tourism Corporation, the state tourism office, knows “love is at heart of every Virginia vacation” and has created a traveling sculpture of LOVEwork, a 16 feet wide by 7 feet tall artwork of the word “LOVE.” Think of it as an artwork of tangible love.
The tourism office encourages destinations and other industry stakeholders within Virginia to create their own Virginia LOVEwork. This has resulted in dozens of works of love throughout the commonwealth. Each LOVE artwork is unique making it even more fun seeing them.
During my spring 2014 visit I spied one in Roanoke, opens in a new windowStaunton, and another at Humpback Bridge in Covington, Virginia’s oldest covered bridge (pictured at the very top of this post).
When you’re visiting Virginia, keep your eyes open for LOVE. You can find a map of various LOVEworks on the opens in a new windowVirginia LOVE webpage.
Better yet, snap a photo and tag it with #LOVEVA when sharing on your social media channels. You may see it on the opens in a new windowVirginia tourism website.
Have you seen Virginia LOVEworks? If so, where is your favorite located?