I Bought an Entry into the Candyman’s Gold Ticket Treasure Hunt. Now What?

Will the Gold Ticket Look Like This?

Disclosure: This post contains affiliate links to support this blog, my special-needs dog, and my traveling habit. As an Amazon Associate I earn from qualifying purchases. All opinions are my own.

Post updated Oct. 25, 2020

I think we can all agree, 2020 is a weird, strange year. This is why I didn’t hesitate spending $49.98 to buy an entry into the Candyman’s Gold Ticket treasure hunt. So now what?

As a kid, I loved reading. My top favorites were “The Little House” series by Laura Ingalls Wilder, “Charlotte’s Web” by E.B. White, and “Charlie and the Chocolate Factory,” by Roald Dahl. I also adored the accompanying television show and movies, respectively.

David Klein, affectionately known as The Candyman, is excited to announce his worldwide treasure hunt.
David Klein, affectionately known as The Candyman, is excited to announce his worldwide treasure hunt. Credit: Tricky Treasures

David Klein, the Real-Life Willy Wonka

I recently read how The Jelly Belly (r) jelly bean founder would be giving away one of his candy factories in a gold ticket treasure hunt. The little girl in me was giddy with excitement! Could my childhood dreams come true? Could I be the real, modern-day Charlie Bucket?

The literary world has Willy Wonka in “Charlie and the Chocolate Factory.” The real world has David Klein, The Jelly Belly founder. He is affectionally known as The Candyman and watch the documentary, “Candyman: The David Klein Story” to learn more about him.

The Gold Ticket Treasure Hunt!

According to the press release announcing the candy factory give away, “Gold Tickets are being hidden worldwide for you to find.” Rather than under candy bar wrappers, gold tickets are in the form of necklaces. Klein and his partner are hiding them in each of the 50 states in places “with an interesting story.”

The finder of a Gold Ticket (necklace) will receive something. The release states “each treasure hunt is valued at $5,000” which makes me think, one Gold Ticket may NOT be worth $5,000 as the release states there will be “multiple treasure hunts for these gold tickets in each state.” There are probably more than one Gold Ticket with different values per state. However, the website states “winners will receive $5,000.”

After all states have had a chance to play, all treasure hunt participants will be eligible to join in on the search for The Ultimate Treasure, which will be the key to one of his candy shops, which is in Florida and no, Oompa Loompas are NOT included. Plus, they will receive an all-expenses paid trip to a candy-making university to learn the art.

Maybe the Gold Ticket Will Look Like This.
Maybe the Gold Ticket Will Look Like This.

What’s the Catch?

The catch to participate? To be eligible for a treasure – if you find a Gold Ticket – it costs $49.98 $50 plus processing fee to participate. This provides access to The Gold Ticket website, which has been updated since this original post, where the riddle for the clue will be released, and when you purchase a registration, you’re eligible to win the treasure.

So, my adventurous spirit decided to play. Heck, I’ve spent $50 on less useful or entertaining things. If anything, I’ll have some sort of experience, either an awesome road trip adventure or life lesson.

Each state is limited to 1,000 participants and Florida was sold out when I went to purchase my spot the evening of Sept. 8, 2020. But, I was able to secure a spot in the Georgia treasure hunt. Georgia will be the first state treasure hunt and it kicks off Sept. 30, 2020. Considering all that’s been happening in my life, it works out well that Florida is sold out and Georgia is available.

Scam or Legit?

The Gold Ticket Treasure Hunt could be a scam. I mean, when you do the math, with 1,000 spaces available per each state at $49.98 each, that’s about $2.5 million Klein is pocketing. But, I don’t think it’s a scam but a clever way to market his next invention, whatever that may be. Or, he could just be someone who enjoys treasure hunts, puzzles, and riddles. When you visit his Tricky Treasures website, you’ll see his appreciation for riddles.

If anything, we need this treasure hunt to inspire more joy, goodness, and hope in the world.

Follow The Gold Ticket on YouTube for updates and join the public The Gold Ticket Facebook group. His other sweet businesses are Spectrum Confections, the makers of hemp derived CBD jelly beans, and Candyman Kitchens.

Visit TheGoldTicket.com for official rules and purchase your participation.

As for me, I have some planning to do!

Posts Related to the Candyman’s Gold Ticket Treasure Hunt

Solo Travel Girl

Jennifer A. Huber is the voice behind Solo Travel Girl. She's an award-winning travel and outdoor blogger and writer in Southwest Florida. Originally from Buffalo, N.Y., a hiking trail led her to a career path in the tourism industry for more than 30 years. She spent a decade with a park management company in Yellowstone, Death Valley, and Everglades National Parks. She founded the travel blog, SoloTravelGirl.com with the goal of inspiring others to travel alone, not lonely. Jennifer holds a Travel Marketing Professional certification from the Southeast Tourism Society, is a certified food judge, member of the NASA Social community, and alum of the FBI Citizens Academy. In 2023, she was a finalist in AARP's Benefits Badass competition. When not traveling, she is either in the kitchen, practicing her photography skills, or road tripping with her dog, Radcliff.

Selfie in Land of Many Uses - with Radcliff in Colorado. July 7, 2025.
Adventure Featured Nature Travel Travels with Dog

Tail-Wagging Adventures: Highlights from a Dog-Friendly Summer Road Trip to Colorado

My dog Radcliff’s paws led the way through Colorado’s breathtaking landscapes—from the dramatic depths of Black Canyon to a whispering ghost town. Scenic drives along Guanella Pass and wildflower-chasing detours made this dog-friendly summer road trip a memorable blend of adventure, nature, and tail-wagging joy.

Continue Reading
Visting Cadillac Ranch with my Dog, Amarillo, Texas, June 2025
Adventure Featured Travels with Dog

Cadillac Ranch: A Unique Dog-Friendly Detour on Route 66

A colorful detour to Cadillac Ranch in Amarillo, Texas, with my dog was a spray-painted celebration of Route 66’s legacy. Two new books honoring the highway’s upcoming Centennial will have you getting your kicks on Route 66.

Continue Reading
The author, Jennifer Huber, with her dog, Radcliff, at the Grizzly Creek Rest Area in Glenwood Springs, Colorado.
Adventure Disclosure Featured Travels with Dog

Paws Up! Navigating High Altitudes with My Senior Dog

How I prepared my senior dog for a road trip from Florida to Colorado, from sea level to the mountains. His mobility is a concern and Ultimate Pet Nutrition’s Mobility Renew chews is a solution. I share seven things for navigating higher altitudes.

Continue Reading