Nov. 6 is Great VISIT FLORIDA Beach Walk
Not sure about you but I’m ready to put misconceptions about the Deepwater Horizon Oil spill’s impact (or lack of) on Florida’s beaches behind and move forward. In an effort to show the world the Sunshine State’s fantabulous beaches, the “Great VISIT FLORIDA Beach Walk” will happen Saturday, November 6, 2010, on Florida’s 825 miles of beaches.
VISIT FLORIDA, the state’s official source for travel planning, made the announcement yesterday during the 43rd Annual Florida Governor’s Conference on Tourism at the Omni Orlando Resort at ChampionsGate. The Beach Walk will build on Florida Live’s success.
Florida Live was launched shortly after the oil spill and provided an opportunity for residents and visitors to upload same-day photos to show the world what the beaches look like. It also includes a links to beach cams, destination Twitter feeds and multi-media content generated by VISIT FLORIDA Outdoors & Nature Insider, Kevin Mims.
Kevin spent about two months on the road documenting what he saw and experienced in Florida. He uploaded videos, photos and blog posts as well as interact with followers on Facebook and Twitter. Florida Live was complemented with VISIT FLORIDA’s television and radio spot campaigns to spread the word most of the beaches were oil free and Florida is still the best travel destination in the world.
The “Great VISIT FLORIDA Beach Walk” is an opportunity for residents and visitors to “Share a Little Sunshine” by taking and sharing photos and videos of Florida beaches and uploading them to the Florida Live site.
The purpose? To depict a real-time snapshot of Florida’s 825 miles of beaches and demonstrate to the world they are clean, clear and open for business.
Volunteer Florida is coordinating volunteers to photograph and video every mile of beach in Florida. I checked their website but didn’t see any information about how to participate but check their site often for updates. The Florida Restaurant & Lodging Association and Florida Lottery are helping to promote the event.
Read the full announcement on VISIT FLORIDA’s Sunshine Matters blog and be sure to save the date: Nov. 6, 2010, for the Great VISIT FLORIDA Beach Walk.
Updated Oct. 11, 2010: Registration for The Great VISIT FLORIDA Beach Walk is open. Check out my post with details.