Tourism Industry Insight

Travel Industry Pros Volunterring during the Tourism Cares Project in New Orleans, Spring 2008
Naples Botanical Garden, Naples, Fla., Aug. 2011
Naples Botanical Garden, Naples, Fla., Aug. 2011

Note: As of Oct. 10, 2021, this page is in the process of being updated.

Drawing on nearly 20 years of hands-on travel industry experience, following are articles I’ve written related to tourism marketing.

General Tourism Marketing

Tourism Cares Invites Travel Industry Pros to Volunteer in Miami, May 29 – 30, 2014 (Dec. 29, 2013)
Travel and tourism professionals from across the United States will volunteer to preserve Miami Marine Stadium May 29 – 30, 2014 during the 7th Annual Tourism Cares project.

3 No-Cost Marketing Tips for Tourism Businesses: Attract Travelers Looking for Value Vacations During the Recession (Feb. 27, 2009)
Tourism businesses can utilize no-cost marketing tips to gain the attention of travelers searching for bargain and value vacations during the economic recession.

Working with Travel Media

What’s the Key for Hosting a Successful Travel Blogger FAM Trip? Expectations (Dec. 16, 2013)
What’s the key for hosting a successful travel blogger FAM trip? Expectations with a capital E. Bloggers are a hot commodity and DMOs (destination marketing organizations or tourism offices) are working with these online influencers to share their message to their followers.

5 Social Networking Sites for Tourism Businesses: Get Started with TripAdvisor, Facebook, Twitter, YouTube, and Flickr (Nov. 29, 2009)
Utilizing TripAdvisor, Facebook, Twitter, YouTube and Flickr, tourism businesses can communicate with potential visitors and maintain relationships with past customers.

6 Tips for Live Tweeting During an Event: Generating Buzz and Establishing Expertise Using Twitter (March 31, 2009)
Live tweeting with Twitter is a way to generate buzz about an event and establishing expertise in a particular industry. These tips will assist in successful tweeting.

6 Twitter Tips for Tourism Offices: How Destination Management Organizations Can Maximize Micro-blogging (Jan. 12, 2009)
Destination management organizations are flocking to Twitter, the mobile social networking site. These marketing tips will help tourism offices maximize micro-blogging.

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Jenn

Jennifer A. Huber is an award-winning travel and outdoor blogger and writer in Southwest Florida. Originally from Buffalo, N.Y., a hiking trail led her to a career path in the tourism industry for more than 30 years. She spent a decade with a park management company in Yellowstone, Death Valley, and Everglades National Parks. She founded the travel blog, SoloTravelGirl.com with the goal of inspiring others to travel alone, not lonely. The unexpected death of her former husband in 2008 reminded her how short life is. His passing was a catalyst for sharing her experiences with the goal of inspiring and empowering others to travel solo. Jennifer holds a Travel Marketing Professional certification from the Southeast Tourism Society, is a certified food judge, member of the NASA Social community, and alum of the FBI Citizens Academy. When not traveling, she is either in the kitchen, practicing her photography skills, or road tripping with her dog, Radcliff.

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