Tourism Industry Insight

Naples Botanical Garden, Naples, Fla., Aug. 2011

Naples Botanical Garden, Naples, Fla., Aug. 2011

Drawing on nearly 20 years of hands-on travel industry experience, following are articles I’ve written related to tourism marketing.

Tourism Cares Invites Travel Industry Pros to Volunteer in Miami, May 29 – 30, 2014 (Dec. 29, 2013)
Travel and tourism professionals from across the United States will volunteer to preserve Miami Marine Stadium May 29 – 30, 2014 during the 7th Annual Tourism Cares project.

What’s the Key for Hosting a Successful Travel Blogger FAM Trip? Expectations (Dec. 16, 2013)
What’s the key for hosting a successful travel blogger FAM trip? Expectations with a capital E. Bloggers are a hot commodity and DMOs (destination marketing organizations or tourism offices) are working with these online influencers to share their message to their followers.

5 Social Networking Sites for Tourism Businesses: Get Started with TripAdvisor, Facebook, Twitter, YouTube, and Flickr (Nov. 29, 2009)
Utilizing TripAdvisor, Facebook, Twitter, YouTube and Flickr, tourism businesses can communicate with potential visitors and maintain relationships with past customers.

6 Tips for Live Tweeting During an Event: Generating Buzz and Establishing Expertise Using Twitter (March 31, 2009)
Live tweeting with Twitter is a way to generate buzz about an event and establishing expertise in a particular industry. These tips will assist in successful tweeting.

3 No-Cost Marketing Tips for Tourism Businesses: Attract Travelers Looking for Value Vacations During the Recession (Feb. 27, 2009)
Tourism businesses can utilize no-cost marketing tips to gain the attention of travelers searching for bargain and value vacations during the economic recession.

6 Twitter Tips for Tourism Offices: How Destination Management Organizations Can Maximize Micro-blogging (Jan. 12, 2009)
Destination management organizations are flocking to Twitter, the mobile social networking site. These marketing tips will help tourism offices maximize micro-blogging.