TBEX 2012 Rasied the Professionalism Bar for Travel Bloggers
I’ll admit, travel bloggers sometimes get a bad rap as being unprofessional. There are a few bad eggs out there who don’t deliver on commitments, act disrespectful on hosted trips and spout off on blogs without knowing the facts, among other things. Hey, we’re not perfect but many of us strive to run our blogs as businesses, are respectful and gracious when hosted on trips and do our best to post accurate information.
Professionalism Bar Raised
Calvert’s statement was in response to comments he heard throughout the conference and how many correlated the step up in professionalism to BlogWorld’s acquisition of TBEX in March of this year. Kim Mance, founder of TBEX, created a crazy, wonderful community back in 2009 with her idea of bringing a small group of travel bloggers together in Chicago for the first TBEX in 2010. I was there and at every other North American TBEX since and I’ve enjoyed the evolution but honestly, saw room for improvement.
This year, there were no morning emails stating sessions would begin late due to late night partying, there were no invite-only parties listed in the official schedule of events, there were professionally printed signs directing attendees where each session was, and there were value-added opportunities for sponsors.
Having experience as an event planner, I was extremely pleased with the changes yet some bloggers thought TBEX is getting too corporate and losing its grassroots vibe. I disagree. The addition of new sponsors is testament that brands and destinations are listening to what travel bloggers are writing and as a group, we are viewed as influential marketing channels.
Did you attend TBEX? What did you think?
Disclosure: Cottonelle paid for my trip to TBEX in Keystone including registration, airfare, accommodations, meals and transportation.