Brownie the Town Dog Inspires Dog-Friendly Daytona Beach

Brownie's Dog Boutique Proprietors Alvin Almodovar and Eddie James with their Rescue Dog, Delilah.
Brownie's Dog Boutique Proprietors Alvin Almodovar and Eddie James with their Rescue Dog, Delilah.
Brownie’s Dog Boutique Proprietors Alvin Almodovar and Eddie James with their Rescue Dog, Delilah.

Note: Brownie’s Dog Boutique closed in 2018 but Brownie the Town Dog’s legacy continues. Our passion for dogs could never die out! Dogs and humans are a match made in heaven as some dogs even work for us, by serving the community in various forms. These dogs definitely deserve special dog beds!

“There’s something about that time-period when people cared about a stray dog. So much so, they’d write letters to the [newspaper] editor,” Mr. Eddie James told me.

“‘I saw Brownie limping yesterday, what’s wrong with Brownie?'” Mr. Alvin Almodovar added, as a sample of what people wrote to the local Daytona newspaper in the 1950s about Brownie the Town Dog.

Riverfront Shops of Daytona, July 15, 2017
Riverfront Shops of Daytona, July 15, 2017

Along the Halifax Riverfront in Daytona Beach is the historic downtown. Called the Riverfront Shops of Daytona, stores, eateries and galleries line Beach Street. At the canine-chic shop called Brownie’s Dog Boutique, I learned about its namesake, Brownie the Town Dog, and met a couple looking to keep Brownie’s legacy alive while enhancing dog-friendly Daytona Beach. All the while, my dog Radcliff enjoyed romping around the dog-friendly boutique and discovered their toy box.

Proprietors Alvin Almodovar and Eddie James opened their paw-tastic boutique in July 2016 after reading about Brownie in the daily paper. Eddie was searching for office space for a subscription box service catering to senior dogs he and Alvin intended to launch. He took along the riverfront on what is now the Sweetheart Trail, saw Brownie’s grave and saw their present shop space vacant, they decided it would be the ideal place to open a dog boutique named after Brownie and share his story.

Images of Brownie the Town Dog at Brownie's Dog Boutique in Daytona Beach, Fla., July 15, 2017.
Images of Brownie the Town Dog at Brownie’s Dog Boutique in Daytona Beach, Fla., July 15, 2017.

What is Brownie’s Story?
Local history recalls Brownie wandering into the Daytona Cab Company in 1940 and becoming the town dog. According to Alvin and Eddie, the sandy-brown canine was a local celebrity. Merchants took care of and fed Brownie for the 14 years he lived on Daytona Beach’s streets and tourists and locals donated to Brownie’s bank account which paid for his funeral and tombstone. Every year, the Daytona citizens voted to pay for Brownie’s dog license, which was always #1.

“The dog was on a ballot. That would not happen today,” said Eddie.

When Brownie passed away in 1954, the mayor gave the eulogy. Although it was against the law to bury anything in the park, local government officials made an exception for the beloved hound. The community adored Brownie so much and wanted to memorialize their beloved pup that it took two years of discussions to place a tombstone on his grave.

My Dog, Radcliff, at Brownie the Town Dog's Grave in Daytona Beach, Fla., July 15, 2017
My Dog, Radcliff, at Brownie the Town Dog’s Grave in Daytona Beach, Fla., July 15, 2017.

To this day, many people still remember their time with Brownie and some remember him as a magical or healing dog. Some have shared their memories of the street dog with Alvin and Eddie.

“‘When I was a little girl, if I didn’t feel well, I’d sit with Brownie,” Alvin said a customer told him.

Brownie's Dog Boutique, Daytona Beach, Fla., July 15, 2017.
Brownie’s Dog Boutique, Daytona Beach, Fla., July 15, 2017.

But, the story of Brownie isn’t about a street dog.

“It’s about remembering a time that was different. People tell stories about their family and how Brownie fit in,” Alvin told me, “It was a simple time and wholesome and very significant for the town. It wasn’t a dog, it was a symbol of a time.”

“That’s a different world than we live in today where we don’t notice anything wrong with our phones walking around,” Eddie reminded me, “It’s us, us, us 24/7. We’re the star of our own reality.”

Interior of Brownie's Dog Boutique, Daytona Beach, Fla., July 15, 2017.
Interior of Brownie’s Dog Boutique, Daytona Beach, Fla., July 15, 2017.

Incorporating Daytona Beach’s Favorite Dog into Brownie’s Dog Boutique
Brownie’s Dog Boutique is an upscale pet shop and promotes itself as Daytona’s #1 hippest dog boutique. Décor is shabby-chic with walls accented with colorful folk art including portraits of Brownie by artist Theresa Disney (no, not related to THAT Disney). About 75 – 80 percent of the décor is reclaimed and refurbished. The wood floor is sturdy to hold up to the heavy traffic of visiting dogs shopping with their owners. There’s also a corner which displays photos of Brownie.

The owners are conscientious about what they sell and focus on American-based companies and products that do good. For instance, they sell as plush toy alligator toy from an American-based company but the item is made in China. However, when people share a photo of their dog with the alligator and using the company’s hashtag, a toy alligator will be donated to a dog shelter. Because the cost to produce the toy alligator is low, the company can afford to do this.

Alvin Almodovar Plays with Radcliff During Our Visit to Brownie's Dog Boutique While Their Rescue Dog Delilah Looks On in Daytona Beach, Fla., July 15, 2017.
Alvin Almodovar Plays with Radcliff During Our Visit to Brownie’s Dog Boutique While Their Rescue Dog Delilah Looks On in Daytona Beach, Fla., July 15, 2017.

They carry dog chew toys made of wool from Nepal. After the earthquake in 2015, much of the wool was contaminated and no longer considered human-grade and could not be used to make clothing for people. Rather than destroy the wool, it was cleaned and repurposed into dog chew toys and economically sustains a community in Nepal.

Since I’m a foodie, and think my dog is, too, I really appreciated the Florida-made section featured at Brownie’s Dog Boutique. They feature a variety of treats made in the Sunshine State. Eddie said they are always looking for new companies in Florida making treats and work with them as much as possible to help them expand their respective brands. Ever since I was recommended to look into something like CBD oil for dogs – reviewed by HerbMighty, I have become obsessed with looking for the perfect dog treats for my dog. Previously, there were times when my dog was feeling stressed and anxious, but I had no idea how to deal with it. But with the help of the internet and sites like Ultimate Pet Nutrition, there is no reason as to why you can’t get your dog’s health on top form. Ever since I took more of an interest in this even more, I know that if my dog was to go through anything like this again, I would be prepared and know what to do.

Florida-Made Dog Treats at Brownie's Dog Boutique in Daytona Beach, Fla., July 15, 2017.
Florida-Made Dog Treats at Brownie’s Dog Boutique in Daytona Beach, Fla., July 15, 2017.

The treats include Brownie’s branded treats which are popular with tourists and locals and include Brownie Squares and Elvis’ Everyday Dog Treats which are “treats for good dogs, because Brownie was a good dog,” Eddie said.

My dog is picky and I picked up a bag of Beef Liver Bites from Daytona Beach-based The Cultured Hound. OMG. He LOVED them and now I need to order more. I also picked up a bag of Elvis’ Everyday for a friend and her dog has enjoyed them.

Colorful Dog Cookies at Brownie's Dog Boutique in Daytona Beach, Fla., July 15, 2017.
Colorful Dog Cookies at Brownie’s Dog Boutique in Daytona Beach, Fla., July 15, 2017.

They also have a collection of treats colorfully decorated such as alligators and sharks. I’m not sure what were in those but Radcliff gobbled up his shark. In addition to treats, they sell clothing, leashes and collars, toys, a limited supply of dog food and whatever else will go.

I should mention, neither Mr. Almodovar or Mr. James had any experience in retail before this adventure. In fact, Mr. Almodovar is a scientist and Mr. James is a technology consultant, yet they’ve done their research, listened to others, and went with their instincts to open and run this shop.

They put much thought into what the boutique’s philosophy should be and according to Eddie, decided on reclaimed items “because Brownie was a homeless dog. Vintage because he was a dog from the 50s. We try to focus on American products because he was a true American dog story. We took the phrase ‘good dog’ and we kept thinking, ‘what does that mean?’ we want products that try and do good in some way. We always want to think our products doing good. Are we trying to do good?”

Delilah, Who Was Welcomed Into the Brownie's Dog Boutique Home the Night Before this Photo Was Taken, Rocks an Outfit Found at the Shop, Daytona Beach, Fla., July 15, 2017.
Delilah, Who Was Welcomed Into the Brownie’s Dog Boutique Home the Night Before this Photo Was Taken, Rocks an Outfit Found at the Shop, Daytona Beach, Fla., July 15, 2017.

Exploring Brownie’s Dog Boutique, learning about Brownie and hearing the passion Alvin and Eddie have for that dog, boutique and Daytona Beach community, I’d say it’s bark-tastic! It’s a must-visit stop with or without your dog when visiting Daytona Beach.

Other than remembering Radcliff shredding one of the toys in the toybox, I’ll remember what Alvin said when explaining Brownie’s influence on a 1940s Daytona Beach and his influence today.

“We have to care about each other. It’s just not me, me, me, me, me. We should care about the community as a whole…and that’s what Brownie signified. He was a unifying force which was beautiful.”

And I’m confident, Brownie’s Dog Boutique will bring that beauty back.

Nuts & Bolts
Brownie’s Dog Boutique
228 S. Beach Street
Daytona Beach, Fla. 32114
Tel: (386) 492-4431
browniesdogboutique.com

Learn more about Brownie the Town Dog and learn about fundraising efforts to create a statue for him. www.browniethetowndog.org

Planning a visit to Daytona Beach with your dog? I have a follow up post coming about my pet-friendly visit to Daytona Beach but visit the website of the Daytona Beach Area Convention & Visitors Bureau.

View additional photos on my Flickr channel.

Advertisements

Jenn

Jennifer A. Huber is an award-winning travel and outdoor blogger and writer in Southwest Florida. Originally from Buffalo, N.Y., a hiking trail led her to a career path in the tourism industry for more than 30 years. She spent a decade with a park management company in Yellowstone, Death Valley, and Everglades National Parks. She founded the travel blog, SoloTravelGirl.com with the goal of inspiring others to travel alone, not lonely. The unexpected death of her former husband in 2008 reminded her how short life is. His passing was a catalyst for sharing her experiences with the goal of inspiring and empowering others to travel solo. Jennifer holds a Travel Marketing Professional certification from the Southeast Tourism Society, is a certified food judge, member of the NASA Social community, and alum of the FBI Citizens Academy. When not traveling, she is either in the kitchen, practicing her photography skills, or road tripping with her dog, Radcliff.

4 thoughts on “Brownie the Town Dog Inspires Dog-Friendly Daytona Beach

Comments are closed.

2024. One year means 366 opportunities.
Featured Nature Travel

Four Quirky Events I’m Excited About in 2024

Several events will make 2024 memorable but I’m looking forward to the quirky, fun stuff. Leap Day, a solar eclipse, an epic cicada emergence, and Smoky Bear’s 80th birthday top my list!

Continue Reading
Florida State Parks Annual Pass.
Budget Travel Featured Nature Travel

How to Get Your Florida State Parks Annual Pass for 50% Off! (By January 13, 2024)

Through the Great Outdoors Initiative, you can purchase your Florida State Parks Annual Pass for 50% off now through January 13, 2024.

Continue Reading
One of four flamingos I saw at Fort De Soto Park in St. Petersburg, Fla, Sept. 3, 2023.
Adventure Featured Florida Fun Nature Travel

Caught Up in Hurricane Idalia’s Florida Flamingo Frenzy

If there’s a silver lining, or pink feathery fringe, to a storm, it’s the presence of wild flamingos in Florida, and I set out to find some.

Continue Reading